About Us

Our Story

Sawalmem is more than a brand; it’s a movement. Rooted in the sacred traditions of the Winnemem Wintu Tribe and guided by Indigenous wisdom from around the world, Sawalmem represents a new way of living and giving. We are committed to creating a world where the gifts of nature and spirit flow freely, supporting not only the present generation but all those to come.

Through every purchase, Sawalmem reinvests resources into sacred land restoration, cultural resurgence, and Indigenous solidarity efforts. Right now, we’re starting small—one hoodie, one beanie, one story at a time—but with your support, we envision a global shift. A world where wealth is measured not by accumulation but by well-being and where each transaction is an act of reciprocity and respect.

Our Mission

Sawalmem exists to restore the sacred balance between land, water, and people through a modern interpretation of the Indigenous gift economy. With each item you purchase, you’re not just buying a product—you’re becoming a part of a larger movement toward decolonization, land and water restoration, and Indigenous-led cultural resurgence.

Our initial offerings, like the Decolonize Hoodies and Beanies, fund sacred projects including the restoration of the McCloud River, home of the Chinook salmon, and support global Indigenous causes, beginning with our brothers and sisters in Palestine.

Note: This is just the beginning. We are also working on digital initiatives, such as a mixed-reality video game and a sacred gift token economy, that will expand our impact and deepen your connection to this movement.